If you've received quotes for storage racks from multiple suppliers in Mumbai, you've noticed prices vary wildly — sometimes by 40-50% for the exact same product. Here's why, and how to avoid overpaying. The Supply Chain You're Actually Buying From Buying from a MANUFACTURER (like Unique Rack Centre): Raw steel → Our factory → Powder coating → YOUR WAREHOUSE Total markup: 0% above manufacturing cost + our margin Buying from a DEALER/TRADER: Raw steel → Manufacturer's factory → Dealer's warehouse → YOUR WAREHOUSE Total markup: 25-40% above what the manufacturer charged the dealer Buying from ONLINE MARKETPLACE (IndiaMart, Amazon Business): Raw steel → Manufacturer → Dealer → Online listing → Platform commission → YOUR WAREHOUSE Total markup: 35-50% above manufacturing cost Real Price Comparison (Exact Same Rack) We'll use a common example: 7ft × 36" × 15" slotted angle rack, 5 shelves, 16 gauge, powder coated grey. | Source | Price | Why | |--------|-------|-----| | Unique Rack Centre (manufacturer) | ₹6,200 | Direct manufacturing cost + margin | | Local dealer (Grant Road area) | ₹8,500 | Buys from us at ₹5,800, adds 47% | | IndiaMart seller | ₹9,200 | Dealer + platform
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